Sustainability and ethical business practices in technology: the path to competitive advantage

Sustainable technology is transforming the way companies operate and generate value. More and more technology organizations and consultancies are integrating renewable energy, ethical responsibility, and circular models into their strategies. This evolution not only responds to regulatory or social pressures but also represents a clear opportunity for competitive advantage and responsible reputation within the technology sector.

In the digital age, every action counts. Reducing environmental impact, using resources efficiently, and designing sustainable technological infrastructures are essential pillars for making a difference.

At Setek Consultants, we align with Apple and other leading brands to achieve carbon neutrality by 2030. We promote equipment refurbishment, technology leasing and renting, the design of efficient infrastructures, and the development of green solutions tailored to companies with a sustainable vision.

Ethical responsibility and good practices

Ethics are at the heart of responsible digital transformation. At Setek Consultants, we adopt principles of transparency, integrity, and environmental commitment that guide every project and every line of code.

Our DNA includes diversity, equality, and inclusion, building multidisciplinary teams capable of generating innovative and sustainable ideas. We are committed to digital accessibility, team well-being, continuous learning, and zero tolerance for unethical practices.

Apple’s cases in sustainability and corporate ethics

Apple has established itself as a global leader in sustainability and technological ethics. Its most notable initiatives include:

• Carbon neutrality across its entire value chain by 2030.

• 100% renewable energy in its stores, offices, and data centers since 2018.

• Investments in solar projects, such as the photovoltaic plant in Segovia, which produces clean energy and protects local biodiversity.

• Use of recycled materials in its products: 100% recycled aluminum, copper, and cobalt in the batteries of iPhone and MacBook.

• Innovations like Daisy, the robot that recovers valuable materials from old devices to reintegrate them into the production process.

• Commitment to user privacy, ethical development of artificial intelligence, and sourcing conflict-free materials to ensure high social and environmental standards throughout its supply chain.

  
  

These examples demonstrate that ethics and sustainability are not only possible but can drive innovation, reputation, and competitiveness in any technology company.

Recommendations for implementing sustainable and ethical solutions

• Define a technological sustainability plan with clear and measurable objectives.

• Invest in renewable energy for your IT infrastructure.

• Apply ethical criteria in the design, development, and procurement of hardware and software.

• Implement renting or leasing models to prevent technological obsolescence.

• Promote diversity, inclusion, and digital accessibility within your organization.

• Evaluate and share good sustainability practices, celebrating achievements.

  
  

Take the next step toward sustainable innovation

Do you want to learn how to take your company to the next level by combining innovation, sustainability, and ethics? Discover more examples and strategies on our blog.

Looking to transform your business with ethical and sustainable technology? Contact Setek Consultants today and start your journey toward responsible innovation and corporate sustainability.