Sound Marketing

Audio marketing, a branch of sensory marketing, focuses on the strategic use of sound to influence consumer emotions and behaviors in commercial spaces. Ambient music and other sound elements play a crucial role in creating atmospheres that can enhance the customer experience and, ultimately, increase sales.

Several studies have shown that background music can alter perceptions of the environment and affect purchasing decisions. For example, research published in the Journal of Retailing found that energetic, fast-paced music can generate greater emotional arousal, which can lead to a greater willingness to make impulse purchases. Another study from the University of London revealed that when slow music is played in a supermarket, customers tend to spend more money.

Companies across a variety of sectors have adopted audio marketing strategies with positive results. For example, luxury clothing stores often use soft, relaxing music to create an atmosphere that encourages customers to linger longer and explore products more closely. Meanwhile, fast-food chains use faster, more energetic music to accelerate customer engagement and increase turnover.

A study conducted by Isidro Sánchez-Crespo and María Jesús Carrasco-Santos analyzed the motivation behind the use of advanced background music systems in retail stores and their impact on consumer behavior. The results indicated that appropriate background music can improve the customer experience and encourage favorable purchasing behaviors.

Audio marketing is a powerful tool that, when implemented strategically, can significantly improve the customer experience in commercial spaces and contribute to business success. Careful selection of music and other audio elements, aligned with the brand's identity and target audience preferences, is essential to maximize its benefits.

A leading sound marketing company founded in 2014 offers a customized background music platform for commercial spaces. Its advanced technology allows for music management across multiple locations, adapting playlists in real time based on consumption patterns and external variables such as customer traffic and weather conditions. This creates a listening experience that reinforces brand identity and enhances the customer experience.

The company has more than 490 clients in 35 countries, managing music in over 14,000 retail spaces. Its clients include renowned brands such as Levi's, McDonald's, Hilton, and Decathlon. The platform offers features such as custom playlist creation, AI-powered voice ad generation, and compatibility with multiple operating systems.

In addition, this company has developed a mobile app, available on the App Store and Google Play, that facilitates the implementation and management of background music in commercial spaces.

The implementation of solutions like these demonstrates how audio marketing can be an effective tool for improving customer experience and strengthening brand identity in commercial spaces.

SETEK is the exclusive partner of Brandtrack in Sapin, together we offer this service.

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