What is Apple Business Manager (ABM)?

Apple Business Manager (ABM) is Apple’s powerful online platform designed to help organizations easily deploy, configure, and manage their Apple devices—including iPhone, iPad, Mac, and Apple TV—from a single, central location.

With ABM, IT administrators can automate device enrollment, manage user accounts, assign apps and content, and seamlessly integrate with Mobile Device Management (MDM) solutions like Jamf, Intune, or Mosyle.

It is an essential tool for any company that uses Apple devices.

Key benefits of Apple Business Manager

1. Automatic Device Enrollment Devices purchased through Apple or authorized resellers can be automatically added to your MDM, ensuring they are configured with the appropriate policies from the moment they are first powered on.

2. Centralized Management: Manage all devices, users, and content from a single dashboard. ABM reduces the manual workload for IT teams and eliminates repetitive configuration tasks.

3. Seamless Integration with MDM ABM integrates seamlessly with leading MDM vendors, allowing you to easily apply security settings, app restrictions, and compliance policies.

4. Efficient distribution of apps and content With the Apps and Books feature, companies can purchase apps in bulk and assign them directly to employee devices without the need for individual Apple IDs.

5. Increased security and control Protect corporate data with enforced configurations, supervised devices, and automatic restrictions during initial setup.

   
   

How Apple Business Manager Works

Apple Business Manager combines the legacy Device Enrollment Program (DEP) and Volume Purchase Program (VPP) into a single, unified interface. Here's how it works:

• Step 1: Register your organization at business.apple.com

• Step 2: Connect your ABM account to your MDM solution

• Step 3: Automatically assign devices to users

• Step 4: Distribute apps, books, and settings remotely

• Step 5: Manage everything from a single dashboard

  
  

Why your company needs Apple Business Manager

If your company uses multiple Apple devices, managing them manually can be inefficient and error-prone. Apple Business Manager not only saves time but also improves security and compliance across your entire organization.

By combining ABM with a reliable MDM, you can streamline device onboarding, protect corporate data, and ensure every device is ready to work right out of the box.

Download the complete guide to Apple Business Manager for enterprises

Want to implement ABM in your organization? 👉 Download our free guide “Apple Business Manager for enterprises” here and learn step-by-step how to set up, integrate, and optimize your Apple ecosystem.